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Nike and Adidas Military Discounts & Veteran Savings Guide for 2025

Save on Premium Athletic Gear and Apparel with Exclusive Military Benefits

Nike and Adidas Military Discounts & Veteran Savings Guide for 2025

Table of Contents

Overview of Military Discounts at Nike and Adidas

Both Nike and Adidas are proud to recognize the dedication and sacrifice of U.S. service members, veterans, and their families through exclusive military discount programs.

  • Nike offers a 10% to 20% discount (depending on the promotion period) for verified military members.
  • Adidas provides a consistent 30% discount for online purchases and 20% in-store, one of the highest available among major athletic brands.

These discounts apply to a wide range of items including athletic shoes, performance gear, and lifestyle apparel. Both companies partner with SheerID, a secure third-party service that verifies military status.

Eligibility Requirements for Each Brand

Nike Eligibility

Nike’s military discount is available to:

  • Active-duty U.S. Armed Forces members
  • Reservists and National Guard members
  • Veterans and retirees with an honorable or general discharge
  • Immediate family members (spouses and dependents) of eligible military personnel

The program is open to both U.S.-based and overseas customers where Nike’s online platform operates.

Adidas Eligibility

Adidas offers its military discount to:

  • Active-duty, Reserve, and National Guard members
  • Retired service members and veterans
  • Military spouses and dependents living in the same household

Both brands verify eligibility through SheerID, and approval usually takes just a few minutes.

How to Verify and Redeem Your Discount

For Nike

  1. Visit the Nike Military Discount page at nike.com.
  2. Sign in to or create a Nike Member account.
  3. Complete the SheerID verification process by uploading proof of military service (for example, DD-214 or military ID).
  4. Once approved, you’ll receive a unique promo code for 10–20% off.
  5. Enter your code at checkout on Nike.com or show it in a Nike retail store.

Nike typically allows one discount code per purchase, which expires after a short time but can be renewed by re-verifying periodically.

For Adidas

  1. Go to the Adidas Military Discount page at adidas.com.
  2. Log in or create an Adidas account.
  3. Verify your military status through SheerID.
  4. Once verified, your account will automatically apply the 30% online discount at checkout or 20% in-store.

Adidas allows unlimited use of the military discount throughout the year for verified accounts, with periodic re-verification required.

Tips for Maximizing Your Savings

  • Shop During Holiday Promotions: Nike and Adidas both boost military discounts during Memorial Day, Veterans Day, and Black Friday sales.
  • Stack with Free Shipping: Both brands offer free shipping for members, which can add further value.
  • Join Loyalty Programs: Nike Members and Adidas Creators Club members earn points and early access to limited releases, which can be combined with your military discount.
  • Check Clearance Sections: Use your discount on already-reduced clearance items for maximum savings (exclusions may apply).
  • Re-verify Annually: To keep your military benefits active, re-verify through SheerID every 12 months.

Frequently Asked Questions

Nike offers 10–20% off, while Adidas provides 30% online and 20% in-store.

Yes. Once verified, you can use the discount throughout the year. Nike may require re-verification after each code expires.

Both brands extend eligibility to spouses and dependents in the same household.

Typically, no. Military discounts generally apply only to full-priced merchandise, but Adidas occasionally allows stacking during major promotions.

Gift cards, limited-edition collaborations, and certain footwear releases are excluded from both brands’ discounts.

Final Thoughts

Nike and Adidas both deliver meaningful savings opportunities for veterans and military families who value high-performance athletic gear. Whether you’re training, relaxing, or shopping for your kids, these discounts make it easier to access top-quality apparel while saving money.

  • Nike’s 10–20% discount rewards brand loyalty with reliable, year-round savings.
  • Adidas’s 30% online discount stands as one of the most generous offers among major athletic brands.

For veterans, active-duty members, and families who live an active lifestyle, these programs represent more than just savings — they’re a small way these global brands say thank you for your service.