Lululemon Military Discount & Veteran Savings Guide for 2025

What Lululemon Offers Veterans & Service Members

Lululemon provides a generous benefit to veterans, active-duty military, reservists and their families through a 15% discount on most purchases.

The savings apply whether you shop online or in store, and include many of Lululemon’s high-quality athletic apparel and accessories. This program is a way Lululemon honours those who serve by making premium gear more accessible.

Who Qualifies for the Lululemon Military Discount

Eligibility covers a broad group connected to military service. You may qualify if you are:

• An active-duty member of the U.S. Army, Navy, Air Force, Marine Corps, Space Force or Coast Guard
• A reservist or National Guard service member
• A veteran or retired service member
• A spouse or dependent in the same household of an eligible service member

Verification is required, so you will need valid identification and proof of status.

Steps to Verify and Redeem the Discount

Here’s how you can claim your 15% discount at Lululemon:

1. Visit the Lululemon website and locate the Military & First Responder page.
2. Sign into (or create) your Lululemon account.
3. Follow the instructions to complete identity and service verification through the third-party platform (SheerID).
4. Once verified, the discount toggle will appear in your account for online checkout. In-store you present your ID after verification and the educator applies the discount.
5. Shop and check out, making sure the 15% discount is applied to eligible items.

Terms, Limitations & Smart Shopping Tips

When using the Lululemon military discount, keep the following in mind:

• The discount covers the eligible purchaser only. For example, you must be buying for yourself, not for resale or gifting.
• Some exclusions apply: gift cards, the “Like New” section, and use of certain payment methods (e.g., PayPal) may be restricted online.
• For best results, use the discount during new product launches or seasonal promotions where savings add up.
• Even though the discount is ongoing, check for major sale events because combining good timing plus your military benefit often yields maximum value.

Frequently Asked Questions